Can You Still Make a Living in Photography in 2018?
Last week, I had a photographer friend (hobbyist, but very talented) ask me if it was still possible to make a living in photography. This coincided with a Facebook rant from a local pro about a small restaurant asking for free food photography in exchange for the dreaded “exposure.” There are really two questions here, but I think they tie in together nicely. The question, I feel, is this: if people are asking for free/cheap work and photographers are willing to work for free/cheap, is photography still a viable business? This is an issue that’s discussed a lot online: complaints of a price race to the bottom, photographers with poor gear, photographers lacking skill, photographers working for free or charging expenses. In the UK, you can find event photographers working for as little as £50 a night, weddings being shot for £300, and portrait sittings for £30. At the same time, in my local area (Leicester, UK), there are wedding photographers booked out all yea...